CEO, Lanka Exhibition and Conference Services, Aasim Mukthar speaking to the media at the Ramada Hotel said that the trade fair which will be held for the 7th consecutive year has gained popularity and importance in the Northern Province as it features all the industries in the province and is attended by local and foreign visitors.

He said, "Focused exhibitions are the most potent form of marketing. They offer personalized contact with new and existing customer and are valued as pertinent and honest method to meet your clientele. Effective exhibiting doesn't incur big expenditure but on being precise about what you want to achieve and how you achieve it".

The Trade Fair will consist of discussions and seminar on future business opportunities in the province as well as in the country's other parts.