“Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region,” said Bianca Lee, Managing Director of Warner Bros. Consumer Products, Greater China, Southeast Asia and India.

“This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial.”

In these markets, WBCP’s rich portfolio will be represented by CNE, consisting of films, television series, animated programs, iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter, and The Hobbit Trilogy, among many others.