Ambassador of Sri Lanka to Belgium, Grace Asirwatham, addressing the travel professionals, said Sri Lanka was beaming once again as a magnificent holiday destination after an unprecedented economic crisis due to the impact of the COVID-19 pandemic. While expounding on the measures taken in Sri Lanka to address the economic crisis, the Ambassador said that the year 2023 was a boom year for tourism, with a large number of tourists visiting Sri Lanka to experience a holiday of a lifetime to cherish, and requested that the travel professionals in Belgium promote Sri Lanka amongst their clients. Ambassador Asirwatham explained in detail the important reasons why Sri Lanka should be on their priority list of tourism destinations and summed up that, with its vivid diversity, Sri Lanka was a magical dreamland for any tourist who wanted to have a perfect holiday.

Honorary Consul of Sri Lanka in Antwerp Monique De Decker, and Managing Director of Andrews Travels in Sri Lanka Mahen Kariyawasan described what's unique to Sri Lanka, mainly nature and landscape, historic and ancient sites, including 8 UNESCO heritage sites, beaches, adventure and sports, wildlife, wellness and ayurveda, Sri Lankan cuisine, festivals, and shopping, as well as the quality tourism infrastructure facilities, including types of accommodation facilities, transport connectivity, advanced communication, and technology. Belgian travel industry professional Johan Six shared his experiences in Sri Lanka as a tourism destination and emphasized that Sri Lanka was an authentic and natural holiday land to be explored by all.
Representatives of Emirates, Qatar Airways, Etihad, and Turkish Airlines, which operate connecting flights to Sri Lanka from Belgium, also attended the workshop.

The workshop provided a splendid opportunity for participants to network while enjoying a Sri Lankan dinner.