Chairman Athukorala went on to comment that Sri Lanka tourism is in the concluding stages with Sri Lanka Cricket Board on how cricketing culture can foster tourism in the key markets of India, UK and Australia which are in the top ten tourism source markets for the country. The Chairman of Beach Boutique Hotel Deepthi Jayamaha mentioned that they  started this venture as a holiday home for the family and then due to the demand up scaled it to boutique hotel. The insight shared by the Chairman SLTPB that 49% of the travellers into Sri Lanka are consumed by the informal sector is a key insight whilst 77% of them using digital media in the decision making process, with trip-advisor being a strong influence tells us what to do to fill our rooms he said.